Brand Purpose Drives Growth
Consumers and audiences demand authenticity and accountability from brands, who can benefit from increased margin and market share:
We will pledge to CREATING SHARED VALUE connecting our company success with social impact.
We will perform with INTEGRITY & EMPATHY for our clients, partners, and one another.
We will champion TRANSPARENCY & HONESTY for our work, results, and impact.
We will pursue long-term SUSTAINABILITY & VALUE over short-term gains.
We will always seek greater PASSION, PURPOSE, and CLARITY for ourselves and our clients.
We will PLEDGE 1% OF OUR TOTAL PROFITS to social-impact causes focused on building healthier human-centered relationships with media and education.