The Human Trial
For ‘The Human Trial’ digital campaign, we leveraged key content and messaging to grow
awareness and drive traffic with paid media and influencer support. Cohesive brand strategy
across custom assets, ads, outreach, toolkits, etc. allowed us to strengthen the film’s support
and digital community.
The Human Trial campaign window was fast and furious. Onboarding a week before release with an organic budget, proved heavy communication and strategic prioritization. A mix of outreach to established connections and partners, along with focusing in on the diabetes community to spotlight key video clips and unique content that expanded the conversation, grew awareness around the film.
We utilized high-level collaborations, custom assets, and community building to make the campaign successful. Curating an engaged influencer list allowed us to expand our reach and establish aligned support. Developing custom promotional and awareness content also enabled us to resonate with target audiences.
Through our strategic solutions, we drove significant impressions, engagements, and traffic for the campaign. Our community-focused approach led to strong influencer participation and wide content sharing.
Overall, our collaborative, creative tactics generated measurable success and awareness for ‘The Human Trial’