Stuck

The Stuck movie, based on the musical stage play by Riley Thomas, combines first-class acting with original uplifting songs to show how love and compassion can blossom in unexpected ways and bridge the gap between people, even perfect strangers.

Set in the New York City subway, Stuck revolves around six strangers who find themselves trapped with each other after their train breaks down. Absorbed in their own lives, they barely notice each other, and then only through a lens of preconceived notions.

THE CHALLENGE

The challenge of every new film release is to generate as much return as possible, relative to spend. With varying strategies for theatrical releases vs. SVOD. In the case of the film Stuck, we were brought on to drive traffic towards the April 19th limited theater premiere. And to make things even more challenging, we only had two weeks prior to work our magic.

Our Solutions

Our solution was to create a full-scale creative marketing strategy and road-map. This included identifying proper target audiences and aligned organizations to our cause, determining media spend, optimizing deployment, creating content, and growing awareness and engagement through a variety of creative marketing campaigns. Our ability to leverage organic grassroots amplification for all these tactics was crucial in generating word-of-mouth buzz as well as leveraging third-party support on aligned social platforms and community forums.

Play

The Results

The premiere of Stuck was a huge success. Ashanti, one of the film’s main stars, made numerous national appearances, like the one above, on the Today Show.. The film opened up in 16 unique marketing, including: Chicago, Los Angeles, Chicago, Phoenix, Philadelphia,Tampa, Charlotte, Detroit, Salt Lake City, Columbus, Cleveland, Houston, Dallas, Lansing, Grand Rapids, and Denver. Following the successful theatrical release, we’re working closely with the film’s producers to keep the campaign moving through video on demand placement.