No More “I Hate School” Digital Campaign

Audience engagement and awareness began with the creation of a custom website that was used as the center point of all marketing efforts. With it's sleek and simple design, the official What Still Remains site tells the story of the film, and provides useful links and media designed to engage audiences, capture interested leads, and drive theatrical and VOD sales through each unique phase of distribution.

A hyper-targeted social media strategy was created to identify and engage audiences on Facebook, Twitter, and Instagram with a particular set of interests and behaviors. A special content rich social media toolkit was created for a very engaged cast, who through their own social media networks helped drive engagement. With a healthy mix of organic and paid social spend, the film’s social reach was stunning, easily surpassing the producers’ expectations.

A variety of inspiring content was created throughout a number of different mediums (GIFs, Cinemagraphs, Teaser Trailers, etc) for consistent deployment across Facebook, Instagram, and Twitter. In addition a comprehensive email marketing strategy was implemented, to help retarget interested users.