It’s 1999 in Bishop, a small town filled with secrets. Three sisters, Belle, Rachel (Emily Peachey/Tar, The Fault in Our Stars), & Jessa, are trying to cope with the absence of their mother (Judith Hogan/Teenage Mutant Ninja Turtles and Nashville) and maintain a normal life. Silently repressing them is Rick (Rick Kain/Wonder Woman 1984, Mindhunters), their damaged father who, adrift himself, is growing increasingly obsessed with the rapture that he believes is imminent. With home anything but a refuge, the sisters must cling to one another to survive.
With a small campaign window we needed to roll out a cohesive and well branded strategy and assets. With the Director and production team unclear of their vision we went through multiple rounds of communication and complete. design revisions. We wanted to start pushing content and engaging with community as soon as possible.
We created a custom marketing strategy roadmap to garner an engaged audience and build momentum towards release day. We identified the target audiences, built targeted ad campaigns and organized influencer and cross promotion opportunities across social media. Leveraging known talent and industry experts was crucial in the great success of Fishbowl’s release. Below is a replay of the cast and crew (virtual) premiere night.
With the strategic mix of social media, paid media, brand identity and influencer marketing we were able to promote the film well in the pre-sale portion, staying near the top 5 throughout the campaign. The film was released on October 27, 2020 to critical acclaim.