COVIDSecure
Peachey/Tar, The Fault in Our Stars), & Jessa, are trying to cope with the absence of their mother (Judith Hogan/Teenage Mutant Ninja Turtles and Nashville) and maintain a normal life. Silently repressing them is Rick (Rick Kain/Wonder Woman 1984, Mindhunters), their damaged father who, adrift himself, is growing increasingly obsessed with the rapture that he believes is imminent. With home anything but a refuge, the sisters must cling to one another to survive.
THE CHALLENGE
Our challenge was helping bring the feature film Fishbowl to market, primarily through it’s VOD window. We had a 2 month window to help develop an online brand, drive notable traffic to the proper places, and help get the cast and crew on board to help spread the word of the film release.
Our Solutions
We created a custom marketing strategy roadmap to garner an engaged audience and build momentum towards release day. We identified the target audiences, built targeted ad campaigns and organized influencer and cross promotion opportunities across social media. Leveraging known talent and industry experts was crucial in the great success of Fishbowl’s release. Below is a replay of the cast and crew (virtual) premiere night.
The Results
With the strategic mix of social media, paid media, brand identity and influencer marketing we were able to promote the film well in the pre-sale portion, staying near the top 5 throughout the campaign. The film was released on October 27, 2020 to critical acclaim.
