Brought to you by The Brain Aneurysm Foundation, the STOP THE POP campaign is about creating widespread awareness of the commonality, symptoms, and warning signs of brain aneurysms. It’s about saving lives, especially lives that don’t yet know they need saving. Stop the Pop’s goal is to create mass engagement and provide supporters with an outlet to be involved in our organization and join the cause.
BAF has an immediate need to promote early detection of brain aneurysms by providing knowledge and raising awareness of the signs, symptoms and risk factors. They needed a breakout campaign geared towards the singular focus of raising widespread awareness through social media and brand marketing. As one of the leaders in brain aneurysm research and funding, it was imperative that the branded campaign was aligned with their core values while also having a unique and recognizable identity to drive the focus of awareness and engagement.
We decided it was necessary to craft an independent branded campaign that encompassed elements necessary for a recognizable brand identity, was compelling enough for high social engagement and still aligned with the parent brand, Brain Aneurysm Foundation. Through auditing of the parent brand identity and conducting in-depth research of the cause, we created the Stop the Pop branded campaign which has a destination website, custom branded assets, social engagement and influencer collaboration.
To successfully launch a branded campaign, it is essential to develop, design and implement several strategic elements to create a cohesive, recognizable side brand of the Brain Aneurysm Foundation. With the sole purpose of driving awareness and engagement, it is imperative to have a single user destination, StopthePopNow.org, branded custom assets, clear and consistent messaging, and highly strategic social and grassroots campaigns. Each of these foundational elements have driven increased awareness and support for brain aneurysm research and funding.
