Bad Cupid

Bad Cupid is love held hostage at the point of a gun. A sociopathic Cupid takes a heartbroken guy, his kooky cousin, and his love rival on a comic misadventure in this offbeat romantic comedy exploring love, obsession, and the ultimate power of an unhinged winged matchmaker. Just when you think you know where the story is headed and have this twisted plot figured out, Bad Cupid pulls one last shocking twist and a surprise ending that will grab your heart strings and leave you stunned.

Starring legendary actor John Rhys-Davies in a scene-stealing appearance, known for iconic roles in blockbuster hits like the Indiana Jones franchise, Lord of the Rings trilogy, and Princess Diaries 2.

THE CHALLENGE

Our challenge was helping bring the feature film Bad Cupid to market, primarily through it’s VOD window. We had a 2 month window to help develop an online brand, drive notable traffic to the proper places, and help get the cast and crew on board to help spread the word of the film release.

Our Solutions

We created a custom marketing strategy roadmap to garner an engaged audience and build momentum towards release day. We developed a custom website, developed social assets, identified target audiences, built targeted ad campaigns and organized influencer and cross promotion opportunities across social media. Leveraging known talent and industry experts was crucial in the great success of Bad Cupids release.

Play

The Results

With the strategic mix of social media, paid media, strong brand identity and influencer marketing outreach, we were able to successfully promote the film throughout the entire pre-sale portion, consistently securing near the top 5 sales ranking across major platforms.

When the film was widely released across streaming and VOD services on October 27, 2020, it continued to build on this strong early momentum, receiving additional critical acclaim and positive audience reception.