A recent episode of the Throttle Up Leadership podcast explored important questions around branding, values, and alignment in modern organizations. The podcast, hosted by Dr. John Dentico, featured an insightful discussion with brand strategist Chase Friedman.
During the conversation, Chase shared perspectives drawn from his experience as a fractional CMO and founder of Vanquished Media Group.
Key topics covered included:
- The role of brand purpose beyond profits and products
- Fostering authentic alignment between brand values and company culture
- Leading with integrity and accountability
- Enabling employees to drive impact and live the brand values
Thought-provoking questions posed included:
- How can organizations balance doing good and doing well?
- What does it take to build an ethical culture focused on purpose?
- How do leaders ensure their brand messaging aligns with reality?
By emphasizing clarity of mission, genuine communication, and walking the talk, Chase provided perspective on how companies can resonance their values internally and externally.
Additional insights covered driving social impact and commercial success through an empowering, purpose-driven culture.
Those interested in exploring the nuances of values-driven branding can hear more by listening to the full Throttle Up Leadership episode. Business leaders focused on conscious capitalism and integrity are sure to find the discussion relevant.
Watch the podcast here: Episode 18: Interview with Chase Friedman, Founder of Vanquish Media Group