Purpose and profitability are NOT mutually exclusive. Chase Friedman, the founder of Vanquish Media Group, shares his expertise on how businesses can integrate social good into their operations.
Are you tired of businesses that only care about profit and not social good? Want to change yours to have a more social bent? Chase and Charlene discuss how businesses can integrate purpose and social good into their operations.
Chase advises businesses to start by looking at their internal stakeholders, such as employees, peers, and partners, and finding ways to improve their lives and make their work more purposeful. This can lead to increased productivity, efficiency, and employee engagement.
He also suggests aligning with consumer values, such as sustainability and giving back to the community.
Integrating purpose into business operations takes vulnerability and a willingness to embrace change.
By committing to purpose, businesses can drive long-term success.