We’ve Come a Long Way, and We’re Just Getting Started
We’ve come a long way these past few years, and I’m proud to say we’re just getting started. I’m not speaking about our revenue, profitability, client roster or any other typical performance metric… I’m talking about our purpose, passion, and clarity for the road ahead.
It’s Not About Typical Performance Metrics…It’s About Our Purpose, Passion, and Clarity for the Road Ahead
We’ve been fortunate to work with an incredible array of brands, across a multitude of industries, delivering a potent mix of creative storytelling and digital marketing savvy. They’ve been the predominant driving force of our journey and growth. But, the harsh reality for a small and growing collective like Vanquish, is that it’s easy to fall into the habit of trying to be all things for all clients. It’s certainly allowed us to expand, experiment, fail, reflect, and stretch different muscles all along the way – and for that I’ll always be grateful. And now it’s time to be intentional with our mission and to serve with greater purpose.
Throughout the highs and lows, the one constant that has given us joy in what we do is the broader impact we’re able to make within our team, within our community, in society at large, and hopefully one day the world. It’s not about the websites we build, the social media we manage, or even the creative content we develop… these are merely tools and tactics towards a greater aim. It’s about how we work, who we serve, and most importantly, the why behind it all.
With that, I’m proud to share with you all our redefined brand ethos for Vanquish, as we embark on a new chapter.
With That, Here is Our Redefined Brand Ethos for Vanquish
We’re committed to upholding integrity and intention in everything we do and with all we serve. We will continue to champion quality over quantity, the content we create and the partnerships we seek. That all merely serves as a primer for what will follow…
Our Mission is to empower purpose-driven brands to achieve sustainable growth and societal impact through mindful-marketing strategies and solutions.
Our Vision is to establish a more mindful approach to marketing that will inspire others to operate with integrity and intention across the media landscape. And better yet, pay it forward, as they unlock their own passion, purpose and clarity for the road ahead.
Why We Exist… We find joy and fulfillment in helping people and brands unlock their fullest potential to make a lasting impact in their communities, industry, and the world.
How We’ll Do It… We deliver Mindful-Driven Marketing strategy, support, and management that helps individuals and brands develop their compelling brand story through storytelling and media designed with intention and impact.
What We Do… We begin by crafting our strategic ‘Brand Blueprint’ to roadmap a brand’s pathway towards sustainable, scalable growth infused with passion, intention and clarity for the road ahead.
While this certainly revitalizes the how and what of our business, it also places a greater emphasis on who we aim to serve. We believe any business or creative endeavor should be honest, collaborative, transparent, and trustworthy. If you don’t fit that criteria, we likely won’t swipe right.
And if all goes well, we hope that not just us, but others will follow in taking a more mindful and measured approach towards marketing and media in this crowded and noisy digital landscape. We believe that less can lead to more, and quality always triumphs over quantity.
To dive even deeper, we’ve outlined the following pledges for the journey ahead:
- We will pledge to Create Shared Value connecting our company success with social impact.
- We will perform with Integrity & Empathy for our clients, partners, and one another.
- We will pursue long-term Sustainability & Value over short-term gains.
- Will will Pledge 1% of Our Total Revenue to charities and social-impact causes focused on building healthier human-centered relationships with our planet, digital media and early-education.
This manifesto is designed to be more than a mere mantra, but a methodology aimed to establish a smarter, more efficient, purpose-driven approach to ‘Mindful Marketing’. It is designed to unlock a brand’s (including our own) purpose, passion, and clarity for the path forward.
We believe this will lead us, our partners, and our society towards a more joyful existence in this all too uncertain digital future. Much like the approach to mindfulness, it requires the willingness to be vulnerable and present in the moment to create space for more intentional action.
Whether a friend, peer, or client, we are truly grateful for this connection and we are always here to help you unlock your purpose, passion, and intention for the road ahead.
Founder & CEO
Vanquish Media Group